The most difficult thing I’ve had to deal with recently, in terms of getting A Garden of Bones out is deciding on a cover design. The problem, I think, is that I am a creative snob.
I had two designs to consider. I loved one, although while, for me, it was more creatively fulfilling, I sort of knew the other one would work better in terms of selling copies. One looked like a true crime book, the other like a crime novel. I’ve said all of this before, so won’t go back over old ground.
I even went as far as asking for a mash-up of the two covers to see if that presented a solution. It didn’t. Everybody hated it and, in a nutshell, saw it as a weaker version (whether they were in favour of one design or another) of the cover they liked.
And I’ve got to say a massive thank you to my cover designer, Liam Relph, for his patience.
What I’ve come to realise, is that from where I’m at now, this has become a commercial over a creative process. It’s about flogging books. And while I initially preferred the other design . . . classier, referenced my involvement in the story, acknowledged me etc etc . . . that was my own ego messing with the process.
This is about the book; making sure that it attracts as many people as possible, gets as many people buying it as possible. And for that to happen, you have to take personal ego out of the equation. You have to think about the reader . . . your market, your target audience, and what will draw them in, what will make them click ‘buy’ on their Kindle or their phone.
My strategy, at present, is to offer it to Kindle on their 70 per cent exclusivity deal, and to access their services for print sales.
But the best thing about the KDP thingy, is that it only applies to e-books. They really don’t care about print copies. So you can sign up for this and get a massive 70 per cent on all digital sales, but also push it out to other providers.
So I’m going to go with IngramSpark as my second print supplier, because they supply print copies to a lot of libraries around the world, to a lot of independent bookshops; and because their print editions come out in a much higher quality that Amazon’s offering. Ultimately, if you buy a print book, you want it to sit with the rest of your book collection once you’ve finished it and not look like a cheap addition.
I’ve also resisted Amazon’s preferred manuscript shape. They’d prefer you to publish tall and thin so it works on smartphones.
Fuck that, frankly.
It’s a book, in my eyes, so it’s book-shaped.
This whole thing is running wild at the moment. I’m dealing with cover designers, I’m dealing with page designers, I’m setting up a publishing company, which I’ve called Crazy Dog Publishing (another post for another day), which is essentially for my writing, but wouldn’t rule out expanding.
I’ve forked out £170 buying ISBN numbers – block of 10 when I actually need two – although I may need more in the future.
There may be an audiobook (watch this space) and I sort of want to put out a large print version. My mother suffered a stroke a couple of years ago and is slowly losing her sight. I wanted her to b able to read it in a format that worked for her, but also saw the commercial potential in that market. Old people love a bit of crime, a bit of true crime, don’t they.
But it’s all very real now. It’ all a month away, at best. And I know I’ve got a winner. Afterall, it’s only taken half a decade to get to this point.